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​NI Healthcare Social Media Conference




0930 - 1530 | Thursday 4 December 2014 | Crumlin Road Gaol

Chair: Heather Moorhead, Director, NICON


Social media is becoming widely used in the private sector as a business tool and is now increasingly being embraced in the public sector. While the HSC is beginning to use this medium, there remain many unexploited opportunities. Kinnear consulting working in partnership with NICON would like to invite you to this event to consider how you could use social media in your own work life but also explore with colleagues how this important new medium could be helpful as we seek to transform health and social care outcomes.

Conference Programme and Flyer

Conference Booking Form (use this if you/your organisation can't book online)


How to get there: Directions to Venue.pdf

Conference objectives:

  • Learn from emerging thinking and best practice
  • Explore the opportunities in using social media to communicate key messages, facilitate public debate, support better care and inform professionals
  • Support patients, carers and other stakeholders to engage in healthcare discussions and patient advocacy on social media
  • Support health and social care professionals to develop their skills and knowledge in the professional use of social media

Who Should Attend?

  • Board Members, HSC Managers, clinicians, and communications staff
  • Voluntary and Community Sector
  • Private sector organisations in the health sector
  • Patients, activists and advocates

Outline Agenda

0900 – 0930

Registration and refreshments


Dr S Kinnear

Managing Partner, Kinnear Consulting

0930 – 0935Welcome and Opening Remarks

Heather Moorhead

Director, NICON

Dr Steven Kinnear

Managing Partner, Kinnear Consulting

​0935 - 0945An Introduction to the eHealth StrategySean Donaghy, Director of eHealth & External Collaboration, HSC Board
0945 – 1015Engaging the autonomous, connected and social patient

Nicola Millard

Futurologist, BT

1015 – 1045A strategic approach to Social media in the NHS

Dr Mark Newbold

CEO, Heart of England NHS FT, Chair NHS Confederation Hospitals forum, blogging CEO at

1045 – 1055

Q and A


Heather Moorhead

Director NICON

1055 – 1120Coffee and Networking 
1120 – 1155

Our Experience to date

  • Transforming Your Care
  • Patient and Client Council
  • Bryson Charitable Group
  • Renal Association/UK Renal Registry


Conor Curran

Maeve Hully

John McMullan

Dr Damian Fogarty

1155 – 1225

Professionalism on social media – staying out of trouble


Alan Walker

Head of NI Affairs, General Medical Council

Steven Jenkins

Head of External Affairs, British Dietetic Association

1225 – 1300

Breakout Sessions

  1. Maximising your use of Twitter and Healthcare Social Media
  2. Social Media Strategies and socializing your event
  3. Getting Started – bring your own device and learn to use Twitter & more
1300 – 1345Lunch and networking 
1345 – 1405

Using social media for Patient Safety and Quality Improvement


Dr Gavin Lavery

Clinical Director, HSC Safety Forum

1405 – 1440

Does social media empower patients?


Presentation and Panel discussion


Simon Coey

Patient activist & person with type 1 diabetes

Noirin O'Neill

Leukaemia survivor, patient advocate, EUPATI patient expert

1440 – 1505

Leadership & social media

Essential Tools for Transforming Care

Hugh McCaughey

Chief Executive, South Eastern HSC Trust

1505 - 1525

Identifying HSC Priority Actions


Heather Moorhead

Director, NICON

​1525 - 1530Closing Remarks

Dr Steven Kinnear

Kinnear Consulting

1510 – 1530Refreshments and Networking ​


We have also produced briefings for the workshop sessions that will be available on the day:

Workshop 1: Maximising your use of Twitter and Healthcare Social Media

This workshop is designed for those who are already tweeting but want to learn how to get more out of Twitter and Social Media.  We will discuss strategies for using Twitter to communicate, learn, share, engage, influence, lead and network.  We will also look at how other social media channels can be used in conjunction with Twitter to create and disseminate content. 


Workshop 2: Social Media Strategies and Socialising Your Event

So you have a social media account, an avatar and a basic bio? You've got all you need if you want your account to tell people about you, but what do you want to say?

When using Twitter, either as an individual or as an organisation, you need to have aims and objectives as to how you are going about communicating your message.

In this session we will look at how you go about developing the message you want to deliver and developing your social media presence.

This session will also cover the use of social media to mobilise people, promote a cause, influence and engage. 

We will examine social media movements such as #iCan by Diabetes UK, #stopthepressure, #hellomynameis, #NHSchangeday, #HSCchangeday, #mentalpatient by @TimetoChange, #clin4change amongst others and mobilise the audience in starting a social media campaign on a topic of their choice in Northern Ireland right from their mobile devices on the day of the conference.


Workshop 3: Getting Started: Bring Your Own Device, Learn How to Use Twitter and More

So you're completely new to social media and the world of social media? Want to know where to begin? Want to drill down to the basics?

This session will cover the basics of Twitter and will discuss a few other of the available social media platforms.






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Register Now

NICON Members* £45

NICON Associates** £60

Voluntary and Community £75

Private Sector £100

Patients, Advocates & Students £45

 *All 5 HSC Trusts and NIAS

**List of NICON Associate Members 

Eventbrite - NI Healthcare Social Media Conference 

 Need an invoice?  Booking Form

Sponsorship Opportunities

There are a number of sponsorship opportunities available for this popular conference which brings together a diverse range of Health and Social Care staff and service users.  For more information please Contact Us.